What’s In A Name?
Ah, the joys of trying to find a new artist or DJ name! For many people this is actually a very hard task, as it’s the first time they’ve had to put an identity to their music. Especially when it’s something that might be with you for a very long time if your music is successful. I thought I’d give a few tips on choosing a new artist name, based on some of the things I’ve seen work well over the years (as well some things that didn’t work).
A good artist name can be many things for different people; a globally established brand for their music or DJing, a funny play on words to attract attention, or perhaps it’s just a front they can use to retain some sense of personal privacy. Whatever your reasons for wanting to use a name other than your own (which is certainly a viable option too!), here’s a few key points to keep in mind when coming up with yours.
Originality counts. There’s nothing worse than having an artist name that is the same or similar to other artists already out there. When I first started making music, I used to go by the artist name “rEalm”. It was fitting for the music I made, it was something that spoke to me and seemed just right. Unfortunately, there were so many other people out there using the same or similar name, that it was impossible for me to stand out using it. A quick google search of it would turn up hundreds of results that had nothing to do with me, even with the goofy capital “E” in there.
There’s also a practical side here, in that I found it near impossible to register an easy to remember domain name for my website, not to mention email addresses. I ended up just creating a completely new name from scratch as a result, something that I knew only I would be using. This has made my life so much easier, since I could use a nice and simple website like tarekith.com, or Tarekith at gmail for people to reach me. Anyone searching my name will always get pointed right to my site, useful for promotion.
You don’t have to make up your own name, but it certainly is the best way to make sure no one else is using it!
Keep it simple. A really long name, or something that’s difficult to pronounce or spell correctly, at best just makes it harder for your fans to connect with you. At worst, they’ll end up shortening or abbreviating it for you which sort of ruins the point. Keep it fairly short, ideally 3 syllables or less if you can, and make it easy to pronounce and spell.
Funky spellings and weird abbreviation might seem like it’s helping you stand out, but you run the risk of it looking dated later on (I.E. replacing C’s with K’s, etc). It’s worth pausing and considering if this is something you can live with for 20-30 years possibly before you go this route.
One name or many? There’s two different views on the subject of should you use one name for all your releases, or use different artist names for releases in various genres. Some people like to target different audiences depending on the music they are writing, so using various names helps them focus the release to specific audience.
On the other hand, using the same name for everything means you’re possibly attracting a much bigger following to ALL of the music you’re creating instead of just some of it. Though that might put some people off if they only like a certain style you write now and then. Personally I like being known as an artist who releases music in a wide-range of genres, but that’s a call you’re going to have make on your own.
Who else likes it? Consider how your name looks not only to your fans, but also your peers. Calling yourself DJ Dickfuck might be a good chuckle now, but will other artists want to work with you if you call yourself that? Will you have issues being put on flyers for gigs if you use an offensive name?
Some people just don’t care about this stuff and will use whatever they think is funny. But considering how competitive the music scene is, it seems odd to me to stack the cards against yourself with something a simple as your artist name. Horses for courses I guess!
Finally, don’t stress too much about. The best names usually come in moments of inspiration, just like the music we write. If something comes out of the blue, but it feels right, by all means go with it. You can always change it later too, there’s no rule that the name you pick now you HAVE to use forever either.
Which is good, because at the moment I myself have been giving a lot of thought to possibly changing my artist name. Initially I wanted an artist name to sort of define myself outside of the name my parents gave me, and to give me some layer of anonymity online. It worked great at first, but as I’ve grown my mastering business more and more, my real name (Erik Magrini) is out there more and more.
So for a few months now I’ve been considering just switching and using my real name from now on, and perhaps letting the Tarekith moniker rest for awhile. It’s a tough call though, because after so many years of building up that name as my “brand” if you will, I worry that many people won’t follow the change. Or that ultimately, changing my name again is just going to a waste of time and everyone will still call be Tarekith anyway. 🙂
Lots for me to think about, but hopefully some of my ideas have helped you out in the meantime!